The Seam Project

Branding


A logo for the 2019 season of The Seam Project, a community-focused performance series showcasing the work of neighborhood-based artists on a 4' x 4' stage in the yard of a house. The icon was created using all of the streets of greater Austin, broken into blocks, then aligned horizontally and vertically on their centers into a friendly bundle of thin, thread-ish roots, growing outward in all directions, forming both a four pointed compass and the square stage as it's core. An attempt to represent the delicacy, strength and complexity of growth and community using the physical elements that The Seam Project utilizes in it's endeavors.